I have mentioned earlier that this article and this article sort of sparked my interest into looking towards gold as an investment. I started reading more about it from a point of view of a potential gold buyer and came across some interesting websites and things that I intend to share with this post (or series of posts). Currently, I intend to run “Gold as Investment” as a series and eventually discuss progressively involved issues like buying options, storing options, and selling options. However, for now, let’s take some baby steps and just stick to the basics as we start with the idea. Basically, in this post, I am describing my personal views (sort of a note to myself) as I embark upon learning more about gold as an investment. The attempt is to write this in such a manner that a rookie like me can understand. The following bulleted facts are in the spirit of “know-your-gold-well” type of understanding. If you are getting ready to put some money into buying gold, you better understand what “gold” means. The first step is to understand the measure of gold purity because this thing (and the terms involved) will keep coming up for ever and ever into any gold buying decisions/comparisons you make.
- Pure gold is a very soft metal (in sense you can scratch it with a needle or easily hammer it into different shapes). If you handle pure gold often, it will invariably gather some dings and scratches. At times, these external defects will reduce some of it’s value, especially in the case of gold coins.
- Therefore, to improve it’s handling quality, people add some alloys (a mixture of other metals) to make it harder (more resistant to scratching and deforming).As alloys are added, the purity falls down and there is a need to quantify the drop in this purity. This is done by using the the unit of “karat” of purity-scale.
- The numbers on the karat scale have a linear relation to purity of gold by weight. The highest number being 24 karat (written as 24k) and denotes the gold of highest purity (100% pure gold by weight; scientifically, 100% pure is only a theoretical purity. In reality, gold is considered 24k when it is more than 99.95% pure). Since the scale is linear, 12k gold will contain 50% gold and 50% alloy (by weight). For example, if you have 1 pound of 12k gold specimen, it means that there is half pound of pure gold and half pound of alloy in that specimen. Similarly, a 6k gold specimen will have 25% gold and 75% alloy by weight. You may get a better feel of the “karat” scale from the graph shown below.

The popular purity numbers and the percentage of gold corresponding to them are summarized below-
- 24k gold contains 99.95 % (or more) gold by weight
- 22k gold contains 91.67% gold by weight
- 18k gold contains 75.00% gold by weight
- 14k gold contains 58.33% gold by weight (in US, commonly advertised jewelry is usually 14k, as far as I have observed)
- 10k gold contains 41.67% gold by weight
- The prices that are published on a lot of websites are for one ounce of 24k gold. For example, today’s price for gold at market close was $649.90; which means that one ounce of 24k gold can be bought at $649.90 (of course, there are markups usually to cover minting, handling, and distribution which increase the cost by the time it comes to the market, but for now we will assume it’s just $649.90). It’s important you understand this. If someone tries to sell you an ounce of 6k gold for $649.90….you need to recognize that it’s not a good deal. On a linear scale the price of one ounce of 6k gold should be roughly 1/4th the price of 24k gold because an ounce of 6k gold contains only 25% of gold by weight. In this example, an ounce of 6k gold should be roughly around $162 (perhaps slightly more).
- Edited and corrected (March 9th): Thanks to Jay’s comment below, there is another important piece of information that fits in here. Usually gold bullion weight is mentioned in terms of amount of pure gold itself. Not the total weight of the sample. For example, consider a form of gold bullion from the US mint: American Eagle One Ounce Gold Reserve coins which are always listed as a “1 ounce”. Earlier, I thought (I did mention I am a rookie in this right) that the weight of the coins is just 1 ounce and hence the weight of pure gold in the coins must be about 0.9167 ounces. Apparently, that is not true. In the US Mint brochure, the weight of the coin is listed as 1.0909 ounces of which 1 ounce is pure gold and rest is taken up by the alloying material.
In the next article in this series, we will discuss some investment issues about gold. Till then, you can read and gather some more knowledge and start falling in love with the yellow metal. Here are some resources for you (also the sources of information for this post):
Gold image source: www.certifiedgoldexchange.com



In 1938, wallet manufacturer the E. H. Ferree company in Lockport, New York decided to promote its product by showing how a Social Security card would fit into its wallets. A sample card, used for display purposes, was inserted in each wallet. Company Vice President and Treasurer Douglas Patterson thought it would be a clever idea to use the actual SSN of his secretary, Mrs. Hilda Schrader Whitcher.The wallet was sold by Woolworth stores and other department stores all over the country. Even though the card was only half the size of a real card, was printed all in red, and had the word “specimen” written across the face, many purchasers of the wallet adopted the SSN as their own. In the peak year of 1943, 5,755 people were using Hilda’s number. SSA acted to eliminate the problem by voiding the number and publicizing that it was incorrect to use it. (Mrs. Whitcher was given a new number.) However, the number continued to be used for many years. In all, over 40,000 people reported this as their SSN. As late as 1977, 12 people were found to still be using the SSN “issued by Woolworth.”








I have been thinking about this for quite some time. I think about this every time I hit the freeway and involuntarily increase my speed up to 5 ~ 10 miles per hour above the legal limit. I thought really hard about this when I got my last speeding ticket about 3.5 years ago for driving 19 mph above the limit. Finally, I have made up mind to write about it….just needed to flush those numbers out of my system. I will probably qualify for the smart-ass of the year award for this post. Whatever.























