Thursday Money Blogs Roundup: $11 Billion Of Bottled Water Edition

by golbguru on May 3, 2007

I was reading an interesting article on Smartmoney.com titled “20 Small Ways to Save the Planet” and saw this reported in it’s 20th tip - Skip Bottled Water:

In 2006, Americans spent a record $11 billion on bottled water, according to the Earth Policy Institute.

I thought that was interesting because, immediately after the Smartmoney article, I read this (source):

It is estimated that about 25 percent of the bottled waters consumed in the U.S. come from municipal water supplies.

Read the label carefully. If it is packaged as “purified” or “drinking water,” chances are it came from a municipal water supply, and unless the water has been “substantially” altered, it must state on the label that the water comes from a municipal source.

Often images on the label show mountains, snow or other bodies of water. For example, the label design on Aquafina (from Pepsi) gives me the feeling of mountains and snow; implying that Aquafina may be from a mountain spring, rather than bottled at Pepsi plants using processed municipal water. Coke’s Dasani, also one of the leading bottled water brands is processed municipal water with added minerals.

Assuming a fair distribution of all brands and types in the $11 billion of bottled water sold, and taking into account that 25% of the bottled water came from municipal water supplies, it can be inferred that Americans wasted about $2.75 billion dollars just by choosing to drink their tap water from a plastic bottle instead of their directly drinking it from their taps. That’s insane.

Sometimes, I wonder if it would be more profitable to start bottling our regular tap water and set up a shop to sell it for cheap than to work like crazy in grad school towards that dream job - our *water-paid* apartment would only encourage the idea ;)

OK, enough ranting. Let’s get to some interesting articles published by my fellow bloggers over the week.

  • 10 Ways To Organize and Simplify Your Finances by SVB @ The Digerati Life. SVB suggests a few simple tips towards a simple and smooth financial life, and towards the end, she raises a very good point about simplification potentially conflicting with diversification.

Save X% of your income, with X being as close to 100 as possible.

  • Pay Cash For Everything by Jim @ Blueprint for Financial Prosperity. A devil’s advocate post that encourages the use of cash. This is really not for me - I absolutely don’t use cash now a days (I will post something about this in time to come).

I have a friend in the office who watches the market every day throughout the day. Often he’ll ask, “Did you see what the market is doing today?” and I’ll respond, “Nope.” Why? I’m not really interested in day-to-day fluctuations in the market — I’m in for the long-term and am a believer in stocks over the long haul.

  • Shopping at Costco the frugal way @ Blunt Money. Some practical tips to make the most of your Costco shopping trip. The post specifically talks about Costco…but it’s applicable to any wholesale warehouse.
  • How to Make Exercise a Daily Habit (with a May Challenge) by Leo @ Zen Habits. This isn’t about money, but an interesting read anyways. There are 117 comments on this post, with many people showing eagerness to join the challenge - I wonder how many are still following up with it.

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{ 7 comments… read them below or add one }

1 plonkee 05.03.07 at 10:29 am

Dasani was withdrawn from sale in the UK three years ago after a batch was found to contain illegal levels of bromate after news that it was just filtered tap water was made public (see http://news.bbc.co.uk/1/hi/business/3566233.stm ) interestingly the bromate wasn’t present in the untreated tap water. It hasn’t been relaunched but Coca-Cola haven’t ruled it out yet.

2 Leo 05.03.07 at 11:02 am

Hi golbguru … thanks for the link to the Zen Habits article on daily exercise. To answer your question, a lot of them are still working on their new daily habit. I signed them all up for a daily check-in email, where we all give a short progress report, leveraging the power of positive public pressure. Tons of people have been reporting success so far. It’s still early, and we’ll have to see how many will be successful by the end of the month, but I’d say a pretty good majority are still working on it at this point. Thanks again!

3 John Wilks 05.03.07 at 2:20 pm

I havent had bottled water in a long long time. I just fill a fancy store Poland Springs bottle with tap water when I go to school and I’m good.

-Wilks

4 bluntmoney 05.03.07 at 7:11 pm

Thanks for the link! (And I really need to break my bottled water habit…)

5 saving advice 05.03.07 at 8:05 pm

Bottled water is one of the biggest ripoffs ever. Especially since most of it is no better than the tap water you drink. If the tap water at your house is really that bad, simply get a water purifier that costs about $10 at your local Wal-Mart. It will save you a ton of money.

6 Chris B. 05.04.07 at 10:14 am

$2.75 billion dollars! Think what Americans could do with that money. I just can’t get over that figure!

7 invincible 05.05.07 at 7:57 am

Last week i watched on ‘Good morning America’, how much garbage an avg american leaves behind in their lifetime and it was quite stunning.
I dont rememeber exact numbers but it ws something like this
1. 6 tonnes of plastic waste
2. tissue paper good enf to wrap Empire State building twice
3. a thousand felled trees
4. tonnes of carbon dioxide (i wish i remembered the figures).

It’s really the time ppl recongnize what mess they r making of this earth.
And it can also save billions in the process.

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